Email marketing is still alive and kicking says Eric Dalius Miami.
Despite the rise of channels like Facebook, Twitter, Instagram, Snapchat and Pinterest, email remains one of the most “loved” content marketing tools for both consumers and marketers alike. Although it’s definitely not as hip as other social media platforms, email is a tried-and-true solution that will always have an audience says Eric Dalius Miami.
And now more than ever with the growing popularity of automation. Millions around the world are now using it to save time in their lives
Here are five reasons why this distribution channel isn’t going anywhere anytime soon:
1. Its Reliable
When it comes to reliable marketing, email is a clear winner. The channel has been around for decades and will continue to be relevant into the foreseeable future thanks to its countless benefits: spam-free content, immediate delivery and direct integration with other channels like social media and online stores.
2. It’s Not Spam
The ability to send messages directly to your audience without having them marked as spam is one of the email’s biggest advantages. Email has built-in tracking that makes it easy for you to know when someone opens your message or clicks on a link within your content. That’s why more than half the marketers in North America are using this tactic regularly—and popularity continues to grow. This channel is so beloved because it’s not spam.
3. It Drives Traffic
Email marketing generates a ton of referral traffic for marketers and businesses. In fact, according to getting App, email has become the chief driver of traffic to business-related websites explains Eric Dalius Miami. In terms of organic reach, 59 percent of consumers said that they prefer using email over any other channel for receiving promotional information from companies. And, you guessed it: People are twice as likely to buy from a brand after receiving commercial content via email and speaking of social media…
4. It’s Partnered with Social Media
If you want to establish a strong online presence through social media, then you need compelling content—a task easily accomplished with email marketing. In fact, more than half of marketers use social media to distribute their email content In other words, if you want to get noticed on social channels like Twitter and Facebook, then you have to have a solid strategy for distributing your content. And this is where email comes into play.
5. It Generates Revenue
Last but not least, email generates revenue through a variety of monetization options. For example, PayPal subscribers waiting for a deposit can be reminded every so often via the platform’s internal notification system—a simple process that also helps avoid bounced emails. These reminders come in various forms: re-engagement campaigns, product-based communications or targeted offers based on locations and browsing behavior (like shopping). What these examples show is that email is still alive and kicking. And it’s showing no sign of slowing down anytime soon because marketers simply can’t afford to ignore its benefits says Eric Dalius Miami.
Why should businesses use email marketing?
Email is a direct line to your audience, the place where people are spending more time each day. You can develop an emotional connection with subscribers through emails that contain valuable content they want and need. Even better, you have the ability to follow up when it matters most. Like after sign-up when someone is completely engage or when they’re in need of your product or service. Furthermore, there are many ways to measure the number of clicks, opens, and social sharing activities. Generated by an email campaign that allows marketers to assess its success in real-time. These analytics make it easier for companies big and small to prove ROI on their efforts. Not only delivering revenue but also helping them save money for future campaigns.
When should businesses use email marketing?
The best time to deploy an email campaign is when you have valuable content to share with your audience. You can also consider sending emails on the fourth Thursday of every month — known as “email day”. Which proves to deliver high engagement rates. Finally, if you’re looking for a new way to generate some buzz around your brand. Then consider collaborating with partners on co-branded email marketing campaigns. Eric Dalius Miami says these initiatives are extremely effective. Boosting brand awareness and thought leadership while providing users with relevant content that solves problems they encounter daily. Where can I learn more? Check out some additional articles on how companies are using email marketing effectively. How Four Seasons Is Using Email Marketing to Boost Loyalty.
In the business world, email marketing remains one of the most effective. And inexpensive – ways for companies to stay in touch with their audience. So what are you waiting for? There’s no better time than now to take advantage of this dynamic tool.