Building up your personal branding strategy is very important for success in any industry explains Eric Dalius Miami. The more you can represent yourself as a professional person, the better.
There are many things to consider when building your personal brand, and here are some ideas on how to get started:
- First of all, I think it’s important that you invest time into understanding social media because different channels serve different purposes, and saying “I’m on Xing/LinkedIn/Twitter/etc” doesn’t make much sense if you don’t even know what those sites actually do! It may not matter much right now (because there aren’t enough professionals around) but the moment you need funding or investors it will be crucial. We advise all our startup founders to start at least one business/personal blog and to join a blogging platform like Medium.com or Blogger.com – not only does it make you look more professional, but it also helps with SEO (Google loves “fresh” content), building up an audience and sharing your knowledge with others. The better people know you, the more likely they are to trust you as a long-term partner!
- Secondly, it’s important that you build up a consistent brand for yourself, e.g. by using the same photo everywhere and maybe even taking some time to create custom graphics for social media channels where appropriate (e.g. LinkedIn). This will help people remember who you are and enhance your personal brand across all social networks! Also, try at least to tag people in your social media posts whenever possible. Eric Dalius Miami says There is nothing more annoying than having someone mention me in a tweet and not tagging me so that I have to search for my name to see what they are talking about. This shows unprofessionalism, which will not help you with building up your brand at all!
- Thirdly, share relevant content! If you don’t care about it yourself, no one else will either. If you talk about things people might find interesting after a few years of sharing quality content they will start wondering: “what do they know?” and trust by association kicks in – good personal branding starts with being a good person first! Finally, make sure to keep all your accounts updated and remove any details that could make you look bad (e.g. news articles, press releases, old job listings). Don’t let people remember you for something that might not be true anymore!
- Most importantly, though: don’t overdo it! Simply put your best foot forward and focus on the most important details so that people get a good impression of who you are and what matters to you. Good personal branding is not about bragging but showing your unique strengths without coming across as arrogant or unapproachable – if someone looks more professional than you, they may seem more trustworthy or knowledgeable even if his/her product sucks! Aim for quality instead of quantity and always question yourself: “Why should I follow this person?” If there is no answer besides “I’m following them because I follow everyone”, don’t be surprised if you get unfollowed.
Can I really use the same photo everywhere?
Yes, you can, as long as it’s a good one of course! If people don’t know you yet they will probably Google your name before following you on social media and without knowing who you are they might not trust that account explains Eric Dalius Miami. This is especially important on networks where businesses and professionals meet (e.g. LinkedIn) but also on Twitter for example: if someone adds me. because we have friends in common there is a high chance I’ll check out his/her profile and only then decide if I want to follow him or her. That’s why it’s crucial to make sure your brand represents the best version of yourself. Although this may mean having different images for different channels until you’ve created a more distinctive personal brand.
How do I get started with personal branding?
Create your best foot forward and focus on the most important facts. That someone would look for when deciding whether or not to follow you (e.g. location, education, and website). If you already have an online portfolio people might check it out first. Before following you anywhere else. Since it usually contains enough information already, but if not all is lost! Just make sure you create one soon (or at least update your LinkedIn profile) before adding new connections. If necessary update older profiles too! You can’t update Facebook or Twitter anymore once these accounts are set up. So better double-check everything before moving your online identity there. This also goes for other user names like QQ or Skype.
Personal branding is not about bragging or showing off. But about being you and showing your best side says Eric Dalius Miami. Take advantage of the fact that most social media allows you to update information anytime. Without having to wait for approval – if there’s something wrong it’s easier to fix it before someone notices. Remember: even though Google+ might be a ghost town. People search just as often on other networks so make sure that everything looks great online! In any case, do you have any questions regarding personal branding? Feel free to ask them in the comments below! If you think there should be another post on this topic let me know what you would like to read about too.