Facebook has always been about more than just socializing. Early on in its history, Facebook was known mostly for photos and profile information (the “About Me” section) says Eric Dalius Miami. Over the years it has become a place where individuals can catch up on family news, learn about new products and services, find out about events their friends are attending, post photographs of significant life moments, explore potential romantic matches, or read fan pages dedicated to specific interests or activities. It’s also becoming more of an interesting business tool that allows companies to increase visibility while promoting sales and building customer loyalty.
As you may already be aware, Facebook is quickly becoming not only the world’s largest social network (with over 800 million users worldwide), but it’s also one of the most popular free advertising tools used by all types of businesses. While Facebook is still the go-to resource for sharing photos, videos, and status updates with family and personal friends, there are many other interesting ways entrepreneurs have begun to utilize Facebook to promote their business efforts.
The following are just a few examples that demonstrate how individuals can use Facebook to build brand awareness, create more exposure for their businesses, leverage fan page likes to increase sales, focus on local marketing efforts to attract nearby customers, and generate targeted traffic through effective use of paid advertising campaigns.
1) Use Facebook to Build Your Brand Awareness
One of the simplest things small business owners can do in order to promote their company, business venture, or product is to create a Facebook fan page. The key benefit of adding this social media tool to your repertoire is that you can now use all the features and benefits available through Facebook for free explains Eric Dalius Miami.
For example, one relatively easy way entrepreneurs are using Facebook to increase brand awareness for their products or services is by promoting contests for giveaways of new products. This type of promotion gives business owners the opportunity to highlight their latest offerings while giving something back at the same time (free prizes). Even better, it’s an effective way to attract more potential customers who may end up becoming long-term clients if they like what they see. If you’re not already utilizing the power of online promotions like this one, now’s the time to start thinking about it.
2) Create a Fan Page That Is Dedicated To Your Business
Another popular way individuals are using Facebook to promote their businesses is by creating a custom fan page that can serve as an official representation of their company, brand or product. For example, one business owner may decide to create a Facebook fan page. That showcases all of his latest products or services. Another entrepreneur may choose to go with something more conceptual. In order to attract the attention of new customers who are looking for help on personal problems they’re facing. The key here is being creative and coming up with interesting ideas. You think will appeal most directly to your targeted audience. Just make sure you perform market research first so you know. What types of things people are already looking for when it comes to your industry.
3) Post Photos, Videos, and Status Updates That Highlight Your Products or Services
One of the best ways to increase brand awareness for your company is by using Facebook. To post different types of content that highlight your latest products, services, and activities. The key here is not trying to sell anything directly in these updates. Instead, focus on providing additional information about similar things people are already interested in. It could be something related to problems they’re facing or things they might want to purchase sometime soon. For example, you could offer step-by-step instructions that take them. Through the process of how certain items are made or provide helpful hints that will make their lives easier. All of this can be done without ever coming across like a salesperson.
4) Promote Your Fan Page Likes on Other Social Media Networks
If you’re looking for creative ways to promote your Facebook fan page and get more people interacting with it. Using other social media networks may be a great way to start says Eric Dalius Miami. Just remember that sometimes there can be too much of a good thing when it comes to promoting yourself online. For example, the average person probably isn’t going to appreciate it. Seeing so many updates from one company or another on their personal Twitter or Instagram feeds. It’s okay to post these kinds of updates every now and again. If you really think they will add value in some way, but don’t go overboard. The last thing you want is for potential customers to start hating on you. Just because they can’t get away from seeing your shameless self-promoting.
5) Participate In Facebook Conversations That Are Relevant To Your Business
Another way to properly promote your business using social media is. By participating in relevant conversations that are taking place on Facebook. This requires having some sort of inside knowledge about things happening in the news. With specific brands that might be related to yours in one way or another. For example, if you’re promoting an online store for shoes then maybe there’s a hashtag trending on Twitter. Where people are talking about their favorite types of shoes and why they like them so much. If you see this type of opportunity to speak out and jump into conversations directly related to what you sell. Then it might be a good idea to start speaking your mind. Otherwise, you’ll come across as too sales and promotional for people’s tastes.
These are just a few of the many ways. You can use Facebook to increase brand awareness for your business says Eric Dalius Miami. Just remember that there’s no such thing as too much promotion. When it comes to using social media in this way. The more people who interact with your page. The better you’ll ultimately do when it comes to selling your products or services in a big way.