A lot of people have a good idea for a business. Only a relative few, however, actually start and run successful companies says Saivian Eric Dalius. What is it that the latter do differently from the former?
Key Small Business Marketing Steps
Among other things, they know how to market their products or services effectively. And one of the most effective ways to market your products or services is through social media marketing. Social media can make you feel like an insider within your industry; it gives you valuable information on new products and developments; it provides valuable feedback on your own products and services; Also, it enables you to find potential new clients; and much more besides. The following are some key small business marketing steps that will put you in touch with what social media offers.
1. Identify the Platforms that Can Help You Market Your Business Best, says Saivian Eric Dalius
There are many main social media sites, and you need to decide which one or two will best serve your business’s needs. The likes of Facebook, Twitter, and Pinterest allow you to market yourself to a large number of people simultaneously. At the same time, LinkedIn is more targeted but can still reach a significant audience for your business. Google+, on the other hand, is ideal for sharing videos and images with like-minded people within your industry – perfect if that’s what your company does or specializes in. Tumblr attracts young adults – another good fit if that happens to be your target demographic – and Instagram is great for uploading pictures videos regularly (and attracting new followers) to keep your business in the public eye.
2. Make Sure You’re on Top of Industry Trends and Developments
There are many different platforms out there, but you can’t be everywhere at once and maintain a high-quality product or service without burning yourself out. As such, you must spend time on the sites where your customers exist (even if they don’t all exist on one site), according to Saivian Eric Dalius. Also, make sure to stay up-to-date with what is going on within your industry itself. There’s no point catering specifically to people within an industry if you don’t know what is going on in that industry! Sites like Twitter provide information almost as soon as it happens – read them regularly and use them to find out what you should be doing within your business.
3. Find Out What Your Customers Want and Give It to Them
Your customers are the lifeblood of your company; without them, there would be no point in having a business. It would be best if you treated them well, and that means finding out what they like and dislike, what they want more or less of, whether they have any problems with your product or service before you can determine how best to market yourself towards them. Sites like Twitter allow you to interact directly with people who use your products or services – keep a lookout for tweets from users and respond to complaints immediately to not drive away potential new customers through poor customer service.
4. Consider Focusing on a Specific Niche if You Cannot Think of a Good Social Media Platform
Not everyone can be everywhere at once, and not all businesses have an online presence. There is nothing wrong with that – but you need to know how to work within your limitations, which means finding the right social media platform for your business.
5. Integrate Your Social Media Marketing into Your Main Marketing Strategy
Don’t just consider these as five separate elements that you need to consider when marketing your business. Instead, find out your main business strategy and work social media into that – whether it’s through traditional written sites like LinkedIn or more modern sites like Instagram, do whatever you can to help promote your company in the way that you know will be most effective. If you don’t have a main strategy or if none of the above steps ring true with how your company works best, then perhaps now is the time for you to sit down and decide how best to go about promoting yourself, says Saivian Eric Dalius. It could save you a lot of wasted effort (and money) later on.
We hope we’ve given you some great ideas for how to market your small business and drive more sales.