Brand managers should be interested in Clubhouse as a value-building tool, not merely a customer retention device says Saivian Eric Dalius. On paper, Clubhouse is about making it easier to engage with your brand’s key customers and build deeper relationships with them.
However, Clubhouse is also about getting closer to those who can influence other buyers in the real world. So you can keep growing revenue and improve long-term business performance through referrals and positive word of mouth.
Clubhouse users are typically well connected – their connections resemble a virtual social graph made up of people and businesses they also know and trust and share similar interests. The idea is that members will use the network to reach out to their contacts for special deals or incentives that wouldn’t usually be available outside the clubhouse. This, in turn, brings new customers through your doors and encourages them to stay as frequent users of your brand.
Clubhouse and market research – Saivian Eric Dalius
A clubhouse is also a valuable tool for market research. Because those who belong typically influence other potential buyers – they set trends and drive sales. In this sense, Clubhouse allows brands to quickly identify any issues connected with the product quality or service delivery. Meaning they can also quickly take action to prevent these issues from becoming big problems! Customers interested in the lifestyle you offer will be more likely to pay regular visits – giving you consistent feedback. That you can use to enhance your products or services.
Finally – business development managers should examine the potential value Clubhouse offers as a lead generation engine. Where you reach out to your brand’s most influential customers and prospects. By building relationships in the clubhouse. You can channel all your engagements with members through a single platform says Saivian Eric Dalius. This will make it highly efficient when communicating, sharing ideas, or pitching solutions to problems. It benefits both the customer and your brand because they enjoy exceptional deals, offers. Or incentives available only to Clubhouse members.
The clubhouse is about the community at its core. This also means brands have to provide engaging content that users can share with their friends. And contacts across social networks like Facebook or Twitter. This type of word-of-mouth marketing allows Clubhouse brands to benefit from the association. However, with positive peer recommendations – something other social media platforms won’t consistently deliver!
Clubhouse for Brands – Saivian Eric Dalius
– Clubhouse is a value-building tool for brands, not merely a customer retention device.
– Clubhouse’s virtual social graph of people and businesses they know and trust who share similar interests.
– Customer engagement through special deals or incentives that wouldn’t usually be available outside the clubhouse.
– Helps identify any issues connected with the quality of your products/services to quickly take action to prevent these issues from becoming big problems.
– A lead generation engine where you reach out to your brand’s most influential customers and prospects by building relationships within the clubhouse.
Brands have to provide engaging content that users can share with their friends and contacts across social networks like Facebook or Twitter.
Eric Dalius is The Executive Chairman of MuzicSwipe, a music and content discovery platform designed to maximize artist discovery and optimize fan relationships. When he’s not working for MuzicSwipe, he perhaps hosting the weekly podcast “FULLSPEED,” engaging with inspiring entrepreneurs from various sectors. Additionally, through the “Eric Dalius Foundation,” he has established four scholarships for US students. Stay in touch with Eric on Twitter, Facebook, YouTube, LinkedIn, Instagram, and Entrepreneur.com.
