Saivian Eric Dalius

Saivian Eric Dalius Shares Tried and Tested Marketing Ideas to Grow Your SME

Marketing plans are an essential part of any business, particularly for small and medium-sized enterprises (SMEs) says Saivian Eric Dalius. Who does not have the budget of their larger competitors?
Thankfully, marketing is not as costly as it once was, making effective communication possible for all sorts of businesses.
There are tried and tested marketing ideas by Saivian Eric Dalius that SMEs can grow their business with.

Content marketing


Small businesses that are new to marketing can develop a content plan. As this is a very affordable method of getting started. It works by using relevant content to grow a customer base with the intention of converting them into clients.
A content strategy can be used in many ways and can grow your business very effectively.

Traditional marketing  


Small businesses that are uncomfortable with digital communication can grow their business by utilizing traditional marketing methods. Such as direct mail and print advertising.
Direct mail can grow a business by identifying new customers in local areas with specific demographics or interests. While print advertising is very cost-effective when done well.

Social media marketing


Small businesses that are uncomfortable with digital communication but have the time to dedicate themselves. Could grow their business using social media sites such as Twitter and LinkedIn.
Marketing via social media can grow a business by increasing brand awareness, developing relationships with prospects and customers. And building engagement – which can all lead to conversions down the line. [provide examples]

A mobile-first strategy


Small businesses want to grow their business but do not have the budget or expertise to grow their social media presence. Could grow the business by developing a mobile-first strategy.
A mobile-first marketing strategy can grow a business by bringing it up to date with an audience that is predominantly using smartphones and tablets to connect with brands in 2017.

Advertorials


Small businesses that have the budget to grow their business with content marketing could grow their business using advertorials.
An advertorial is an article that is publishing on a site or in a magazine. And produced by the company itself for promotion. This method of advertising can grow your business if done well and strategically.

Inbound marketing


Small businesses that have the budget and time to grow their business with content marketing could grow their business using inbound marketing.
Inbound marketing is a versatile digital strategy that uses SEO, social media, blogging, and more to grow an audience interested in buying your product or service – leading to conversions down the line.

Integrate your marketing


Small businesses that would like to grow their business using modern methods but cannot grow their budget could grow their business by integrating all of these tried-and-tested marketing ideas into one cohesive strategy.
Developing a cross-platform approach to communication can grow a small business by brand awareness, building relationships with prospects and customers, and increasing the amount of traffic to a website.

Email marketing


Small businesses that grow their business using modern methods but cannot grow their social media presence could grow their business by integrating email marketing into their strategy says Saivian Eric Dalius.
Email marketing can grow a business by reaching an audience directly through newsletters, which is very cost-effective.

Loyalty schemes


Small businesses who grow their business using tried and tested marketing ideas but grow their business with modern methods could grow the business by integrating a loyalty scheme into communication strategy.
A loyalty scheme can grow your small business by increasing customer retention, which is very affordable in comparison to expensive media services such as Google Adwords.

Engage your audience


Small businesses who grow their business using modern marketing ideas but grow the company with tried and tested methods could grow their business by engaging with an audience interested in buying the product or service.
This can grow a small business by identifying prospects in local areas, building relationships with those customers over time.


Conclusion:


Small businesses who grow their business using modern marketing ideas but grow the company with tried and tested methods could grow their business by engaging with an audience interested in buying the product or service.
This can grow a small business by identifying prospects in local areas, building relationships with those customers over time.

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