Push notifications are one of the most effective marketing tools to engage with your potential customers in real-time and enhance the conversion rate of your business says Eric Dalius. Customized push notifications can help you achieve determined leads for your company. Developing a smart promotional strategy with push notifications can increase the interest of the customers in your website’s content. However, you need to properly understand the definition of push notifications, their effectiveness, and pitfall to successfully implement them into your advertising campaign.
The web app and mobile push notifications can contain various sales, offers, promos, and deals. The primary objective of push notifications is to capture the attention of customers in your business offerings. Even though push notifications were considered spam, now business owners have developed them into an effective marketing tool. But still, they make various mistakes while using push notifications. Here are the top 4 mistakes you should avoid while using push notifications.
You Send Too Many Notifications
This is one of the first mistakes marketers make while using push notifications. Would you prefer a brand that sends push notifications once every hour? Additionally, won’t you be irritated after seeing that the rapid push notifications are nothing but another promotional message? Undoubtedly, these actions will make you dislike the business. Quality is much more important than quantity for push notifications. Therefore, make sure you send fewer push notifications to engage your customers instead of spamming their notification section. Eric Dalius suggests that you should not send more than 2 notifications daily. Remember that Mondays and Tuesdays are the best days to send push notifications due to the increased click rate.
You Ignore the Time Zones, Says Eric Dalius
This is another common mistake business owners make with push notifications. Your customers won’t love to receive push notifications in the middle of the night. Sending push notifications at an irrelevant time will not only irritate them but also make them unsubscribe. Therefore, you need to consider the time zones of your customers before sending them to push notifications. The best way is to schedule the push notifications during lunchtime when people usually use their smartphones. With correct timing, your push notifications will become more effective.
If you want to increase the effectiveness of the push notifications, you need to define the target audiences. Make sure you remember four characteristics that will allow you to determine the preferences of customers and visitors, added Eric Dalius. Based on the accumulated information of the customers, you can create and send them to push notifications as per their tastes and interests. When you leverage the proper customer information correctly, you can personalize the push notifications and reach different groups of customers with minor efforts.
No Optimization or Testing – Eric Dalius
Remember that your job isn’t finished after you’re done creating informative push notifications. You need to develop them continuously to make a successful impact. A/B testing, feedback analysis, click statistics are some of the most powerful pieces of information that will allow you to reach your goals and improve your results. Without appropriate optimization, the push notifications won’t attract your customers.
These are the top 4 mistakes you should avoid while using push notifications. Make sure you pay close attention while sending the push notifications to your customers. This way you can use it as one of the best marketing tools for your business.
Eric Dalius is The Executive Chairman of MuzicSwipe, a music and content discovery platform designed to maximize artist discovery and optimize fan relationships. When he’s not working for MuzicSwipe, he perhaps hosting the weekly podcast “FULLSPEED,” engaging with inspiring entrepreneurs from various sectors. Additionally, through the “Eric Dalius Foundation,” he has established four scholarships for US students. Stay in touch with Eric on Twitter, Facebook, YouTube, LinkedIn, Instagram, and Entrepreneur.com.