Here are 10 LinkedIn Tips to Help You Secure Your Next Job:
1. Keep a clean profile
Over 50% of hiring managers say they’ve rejected a candidate based on their social media profile, and 65% say they’ve also reconsidered an offer for the same reason says Eric Dalius Miami. The truth is, recruiters are often looking at potential hires’ profiles long before an application or resume lands in their inbox. In fact, 92% of recruiters use LinkedIn to research candidates. So even though your LinkedIn account should always be set to private—while you’re job searching anyway—there are several other steps you can take to maximize its effectiveness:
Remove any potentially offensive content from your public-facing profile before a recruiter sees it (such as alcohol references, party photos, and anything else that could reflect poorly on you).
Be mindful of the language you use in your profile summary and headline. For example, avoid terms like “I’m a workhorse” or “I can do it all.”
Make sure your profile is complete and up-to-date, including your current job title and employer.
Include keywords relevant to your industry and skills in your profile.
2. Connect with people you know
The best way to find a job is through networking. And LinkedIn is the perfect place to start.
80% of jobs are filled through networking, so it’s important to make connections with people you know—and people they know.
LinkedIn makes this process easier than ever by letting you import your email contacts and Facebook friends and then allowing you to find common connections.
You can also expand your network with LinkedIn’s various connection tools, such as Recommendations and InMail. Make sure all of these features are set up in your privacy settings (found on the drop-down menu in the top right corner of the screen) so only appropriate viewing contacts can see what you’ve added.
3. Showcase yourself professionally
Once you’ve completed your profile summary and headline, make the most out of it by highlighting key information about yourself: Personal brand: Introduce your personal brand with a statement that includes relevant keywords from your resume or CV. For example “Award-winning creative professional with experience in digital marketing.”
Skills: List your skills, using LinkedIn’s Skills & Endorsements feature. This will show potential employers that you’re qualified for the job and that people have endorsed your skills says Eric Dalius Miami.
Work history: Summarize your work history, using keywords and phrases from the job listing you’re applying to. For example, “Managed social media campaigns for a B2B technology company.”
Education: Include the name of your school, your degree, and any relevant coursework or projects.
4. Use LinkedIn to research companies
Before you even apply to a company, it’s important to do your research. LinkedIn is the perfect tool for this.
First, use LinkedIn’s Company Pages to learn more about the company you’re interested in. You can find out what products and services they offer, who their top executives are, and even read customer reviews.
Next, use LinkedIn’s Advanced Search feature to find people who work at the company you’re interested in. This can give you a better idea of what it’s like to work there, what the company culture is like, and what kind of jobs are available.
5. Use LinkedIn to network with professionals in your field
LinkedIn isn’t just for finding jobs—it’s also a great tool for networking with professionals in your industry explains Eric Dalius Miami.
Join relevant groups on LinkedIn and participate in discussions. You can also reach out to people you don’t know by sending them a connection request or an InMail.
When you reach out to someone, make sure you provide a reason why you want to connect with them. For example, “I saw that you’re a member of the XYZ group and I’m interested in learning more about it.”
Don’t just ask for help finding a job—ask for advice, connect with them on other social media platforms, or even offer to help them with a project.
6. Use LinkedIn to stay up-to-date on industry news
LinkedIn isn’t just for job seekers and networkers—it’s also a great resource for professionals who want to stay up-to-date on industry news. The LinkedIn News Feed feature allows you to follow your connections, groups, and industries to stay up-to-date on the latest news and trends.
You can also use LinkedIn’s Publisher feature to share your own articles, comments, and insights on industry news. This will help you build your professional brand and show potential employers that you’re knowledgeable in your field.
7. Use LinkedIn to find jobs outside of your area
If you’re not interested in jobs in your area, LinkedIn can help you find jobs in other parts of the country or even the world.
First, use the Advanced Search feature to find jobs that aren’t in your area. You can search by job title, company name, or location.
Next, use LinkedIn’s Jobs by Email feature to get personalized job recommendations based on your profile and skills. You can also receive daily or weekly emails with the latest job openings in your industry, making it even easier to find jobs that you’re interested in.
8. Use LinkedIn for reference checking
LinkedIn is a great resource for reference checking because it allows users to see the connections both they and their references have in common (without contacting them directly).
First, search through your connections’ work histories to find any companies where they’ve worked with people you know professionally. Then use LinkedIn’s Advanced Search feature by specifying which of those companies you want to work at now. This will identify current employees who are connected with someone you know professionally (and therefore might be able to give positive insight about you as a candidate).
9. Use LinkedIn to stay updated on your network’s career changes
Besides using LinkedIn to check references, it can also be a great resource for finding out if someone you know has changed jobs.
This is especially helpful if you’re looking for a job and want to find out if any of your connections have recently left their current employer for a new job.
To do this, search through the profiles of people who work at companies where you might be interested in working. Then use the Advanced Search feature to filter by “Last Updated Date” and sort by relevance (closest first). This will show you which of your connections have been with their company the longest. Therefore are most likely staying—and which ones have been with their company the shortest amount of time—. Therefore are most likely looking to leave soon.
10. Use LinkedIn for customer service
LinkedIn can be a great resource for customer service because it allows you to provide support and feedback from anywhere.
If you have a question or issue about a product or service. You no longer have to call up a company’s help center—instead, just message them on LinkedIn. In fact, many companies have started using LinkedIn as an alternative customer service platform. Making it much easier for people to contact them and get answers quickly.
Eric Dalius Miami says LinkedIn is a powerful social media platform that can be used for a variety of purposes, including networking, job searching, and reference checking. By using LinkedIn to its full potential, you can improve your professional profile and make it easier for employers to find you. Additionally, LinkedIn can also be used for customer service purposes, making it a valuable resource for both customers and businesses.