People are becoming aware of how blockchain technology can transform industries, including eCommerce, alternative investing, and finance. In recent years, millions of businesses and individuals worldwide have adopted Web3 technologies into their income generation framework and strategies.
However, since introducing non-fungible tokens and other collectibles in the crypto space, many artists and musicians have started leveraging Web3 technology. They are using Web3 to overcome inconsistencies related to traditional ownership and compensation concerns.
The industry is transforming rapidly with the launch of music NFT marketplaces and other platforms. It could result in a huge shift in several aspects of creation, marketing, sales, and income generation.
In this post, we’ll share a brief overview of Web3 and the future of music for artists as more alternative platforms and ecosystems continue to rise.
How Web 3.0 Will Impact the Music Industry
The music industry has long been one of the most dominant entertainment sectors in the market. Moreover, it’s one of the few industries that has kept pace with technological and socioeconomic developments. Today, artists have better equipment, enhanced music production platforms, and several other resources that help them make more money and establish larger fanbases.
In recent years, there have been dramatic changes in how artists produce, share, and earn from their content, especially following the rise of streaming services, such as Spotify and Apple Music. Unfortunately, most of these services don’t compensate artists fairly.
In other words, you’d have to compete with big players like The Weeknd, Ed Sheeran, or Drake and amass millions of listeners to reach their level of income or fame. However, Web 3.0 is on a mission to change this situation and level the playing field.
The next phase of the internet is introducing new ways for artists to connect with fans, labels, and producers, including music NFT marketplaces, and decentralized streaming platforms. These platforms and solutions might not necessarily guarantee private jets and mansions. However, they could help thousands of talented musicians to generate regular (steady) income.
Moreover, the inclusion of music into decentralized finance and different metaverses is set to expand audience appeal. For instance, virtual concerts can cost significantly less than attending music festivals and high-profile concerts, with tickets costing thousands of dollars. On the flip side, artists can expand their music reach and income while limiting their real-world tours.
Eric Dalius is The Executive Chairman of MuzicSwipe, a music and content discovery platform designed to maximize artist discovery and optimize fan relationships. When he’s not working for MuzicSwipe, he perhaps hosting the weekly podcast “FULLSPEED,” engaging with inspiring entrepreneurs from various sectors. Additionally, through the “Eric Dalius Foundation,” he has established four scholarships for US students. Stay in touch with Eric on Twitter, Facebook, YouTube, LinkedIn, Instagram, and Entrepreneur.com.